Sonja Wickerath (@sonjawick) did the styling for our shop photos and the sofa blazer campaign. Sonja studied psychology and works not only as a stylist. She has insights into the fashion industry from many different perspectives and also develops her brand @thevlaueofthings. Learn more about her approach to fashion in our interview and get some inspiration for your personal style.
How is your life as a stylist?
Since I also do other things besides styling, it might be interesting to talk about that. I like to have variety in my everyday life and the job. If every day feels the same, I quickly get bored. I also benefit from learning from different areas and then integrating my knowledge.
What are you doing besides styling?
I am a freelancer and work in different areas: as a stylist, art director, copywriter or even as a social media manager.
What is important to you when you work with a brand?
It’s important to me that I share the values of the brand and that I like the team. I like to listen to my gut feeling.
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What’s your favourite way to express your creativity?
Most of all in photos. I love to capture small details and moods. Photos can bring out much more feelings and inspiration for me than reality can. But I also like to express myself creatively by decorating my apartment. Or just through my job.
How would you describe your style and waht does fashion mean to you?
Where do you draw your inspiration from?
I draw a lot from street style. I quickly notice when someone has a special style and that inspires me. I also like to look at brands on Instagram or even a fashion show. But at the same time, I try to stay myself. If you only get inspired, you don’t develop an authentic style of your own. At least that’s my feeling.
Do you have a styling tip?
Don’t be scared. I think we could all be braver when it comes to fashion. A very concrete tip would be to pay attention to how you feel in certain clothes. Ideally, you will gradually find a look in which you feel comfortable and confident. And I think that’s exactly the one that suits you.
What do you wish for the future of the fashion industry?
My wish is that sustainability is no longer the exception, but the rule. At the moment there are many changes and small, cool brands doing great things. I would like to see the big players finally change their ways as well.
How long have you lived in Berlin and what do you like about it?
I have lived here for 4 years. It gives me a feeling of incredible freedom that people don’t care much about what others do. There are so many different people here that I even go shopping in my pyjamas sometimes and it’s not noticeable at all. (laughs)